Our Focus on Health Care and Medical Technologies
Regardless of the size or tenure of your organization, in medical devices the responsibility are the same – to professionally and clinically meet the needs of the patients and healthcare providers while following the strict guidelines and protocols required for safety and efficacy.
As consultants, we strive to meet the needs of your organization where you are, taking time to understand your goals, your vision and help you find efficient solutions to get there. Highly experienced with multiple medical device specialties, we understand the complexity of the sale and the strategies to commercialize.
Preliminary Market Research
- Concept Validation via Independent Customer Feedback and Market Research
- Conducting Customer Surveys, Interviews, and Profiles
- Preparing Investor Presentations
- Coordinating Preliminary Clinical Testing and Validation
Sales & Commercialization Strategies and Implementation
- Developing Sales Distribution Channels
- Designing Compensation Models
- Developing & Conducting Sales Training
- Designing Sales Aids and Product Demos
- Producing Competitive Analysis Matrix
- Developing Value Propositions
- Developing Messaging, Features & Benefits Platform
- Targeting and Identifying Key Opinion Leaders (KOLs)
- Developing a strong KOL strategy and outreach
- Creating Tradeshow Strategy, Collateral and Design
- Developing Messaging, Branding and Communication Channels
- Are you in a new start-up company developing a medical device seeking unbiased customer feedback?
- Has your product/s been developed but not launching with the pace you originally intended?
- Are you unsure about a sales platform or strategy and seeking guidance and perspective?
- Are you raising money and need a presentation that is simplified and powerful to get the attention and support of the investors?
- Do you have a product and need supporting collateral for sales efforts?
- Are you interested in attending a trade show but unsure of where to begin?
- Do you have a team you feel is unaligned with the company vision and mission?
- Do you have a powerful team with a gap in your sales or marketing efforts and need temporary support from experienced people?
- Do you have a mix of sales channels and desire a consistent sales message, training platform and delivery?
- Do you have multiple products for sale, and concerned that one or more are taking a back seat?
- Do you desire a higher level of support from leading physicians and administrators but are newer to the marketplace?